Our Story
Funding should feel
like community, not finance
The BetaList problem
Hundreds of founders launch on BetaList and Product Hunt every week. Thousands of early adopters follow, sign up, and genuinely believe. But there's no pathway from "I love this product" to "I own a piece of it."
Retail investors, shut out
Existing equity crowdfunding platforms feel like stock exchanges — dense tables, financial jargon, $250K net worth implied. Millions of people who back products on Kickstarter and app stores have nowhere to take the next step with startups.
Foudly closes the gap
We're the editorial matchmaking layer — warm, human, built for community-first raises. Founders raise from people who already believe in their product. Investors back companies they actually use. No gatekeeping. No net worth test.